The search is on for the next operator/manager for Glendale’s historic Alex Theatre. The Alex is a world-class performing arts and entertainment center, hosting a number of high-profile clients including NBC, CBS, HBO, Hulu, and many more. Additionally, the theatre is home to five performing arts and entertainment organizations including the LA Chamber Orchestra, Los Angeles Ballet and the Gay Men’s Chorus – LA. A new operator is being sought to continue and advance the high level of programming while achieving additional goals that include:

• Establishing consistent financial stability and sustainability for operations
• Maintaining affordable accessibility for local community organizations and non-profits
• Attracting top quality entertainment clients, events, and performances with great frequency

Prospective bidders are encouraged to watch the virtual guided tour to become familiar with the facility from an operational perspective.

Questions about the Request for Proposals (RFP) and about the facility may be submitted in writing by the end of today, Thursday, Feb. 4 to Jennifer Hiramoto at JHiramoto@glendaleca.gov. Responses to questions will be posted on the RFP webpage on Thursday, Feb. 11.

The RFP welcomes proposals from professional venue operators, prominent non-profit organizations, for-profit venue management companies, and potential university or government partners. Successful applicants will have experience operating, maintaining, and managing a theatre, be familiar with historic resources, demonstrate financial stability, and be community-focused. Proposals must be submitted by 5 p.m. on Thursday, March 18.

The Alex Theatre opened in 1925 and served as a vaudeville house and movie palace. It continued to serve as a preview house for major Hollywood studio films through the 1950s. In 1992, the City of Glendale Redevelopment Agency purchased the Theatre and invested over $10 million to transform it into a performing arts center and ultimately an anchor for the City’s downtown and Art & Entertainment District. In 2015, the City of Glendale completed a $6.2 million Capital Improvement Project that expanded the Alex’s operational space and brought it up to market standards.