Why Social Media is a Must for Your Business

As we all know, social media is everywhere and you can’t run from it. Social media is the top Internet activity participated in online by your consumers; it even surpasses email. Who would have ever believed that? This means that the public is spending more and more time on social media, so you must too if you want to increase your business. Here are some compelling reasons why you should be marketing your business through social media: The Importance of Social Media for Web Traffic – Social media posts can be used to drive targeted traffic and using social media for business boosts your site’s SEO. That means getting your business on the first page of a search.

Social media is the best tool for you to connect with (and learn from!) your consumers and industry leaders. If you’re doing it right, social media will lead to real relationship building. Posting pictures of your business will help give you an idea of what your consumers like and don’t like. You get their feedback and thoughts. If they really like it they will share it with their friends. You can target your social media ads to a particular customer base and get an instant response. This is really the key to social media. One post, if done right, can generate many more leads and keep growing exponentially.

Social media gives you the opportunity to learn about your audience – who they are, what are their likes/dislikes, and what is it that they need from you.

Social media helps you reach diverse groups of consumers, thus increasing your exposure and expanding your fan base.

Social media generates leads for one third of the cost. Now that’s great news!

Social media enables you to share information instantly with your followers. You keep them up-to-date and they inform you of how you are doing and social media allows you to share information that links back to your website, instantly driving traffic from social media to you and capturing new consumers.

Social media is a path to the consumer and company building a more personal relationship. A strong social media presence also helps builds brand loyalty. Brands with active social media accounts have more loyal customers because you become less like a corporation and more like a group of people who share the same vision.

Social media marketing helps you get more sales. Seventy percent of business-to-consumer marketers have acquired customers through Facebook and 84% of CEOs and VPs say they use social media to help make purchasing decisions. This results in finding more customers. Fact: 36% of marketers found customers on Twitter, more than 50% on Facebook, and more than 40% on LinkedIn. (Information obtained from the Content Media Factory, a company that specializes in social media marketing.)

If you need help getting started with social media, please contact the Chamber office and we will be happy to help you and give you some leads on how you can learn more about social media and how you can begin using it for your business.

Montrose-Verdugo City Chamber of Commerce: Your source for all things local! Our mission is to actively support and enrich the community, vitality and pride of Montrose, to help preserve the historic district and small town atmosphere, to promote economic stability and positive, productive relationships within Montrose and the surrounding communities.

Upcoming events
Tri-Chamber Foothills Business Expo is Wednesday, Sept. 14 from 5:30 p.m. to 7 p.m. at the USC Verdugo Hills Hospital in the fourth floor council rooms.

Oktoberfest is on Saturday, Oct. 1 from noon to 11 p.m. on the 2200, 2300 and 2400 blocks of Honolulu Avenue.

  melinda clarke