Family Promise of the Verdugos, a nonprofit homeless service agency serving the community for 11 years, is going through a rebrand and will now be known as Home Again L.A. Over the course of its existence, it has grown exponentially to best respond to the needs of the region’s homeless crisis. For 11 years, the organization has served the unhoused population by providing shelter, food, clothing and case management. In recent years it has added innovative programs that focus on rapid rehousing, transitional housing, homeless prevention services and community education workshops. In addition, its team has grown to include 15 compassionate and trained professionals who work in alignment to provide quality care to all.

New opportunities are the result of hard work and constant growth and include opportunities for the organization, opportunities for their partners and, above all, opportunities for unsheltered families who need a second chance at moving into a home again.

“With everything we have accomplished with our partners by our side, it is with great excitement that we formally announce our next step toward creating a more regionally focused organization that best conveys the work we do for our region,” said CEO Albert Hernandez. “That is why moving forward our organization will be known as Home Again Los Angeles.”

Board President Jessa Freemyer added, “Although our name has changed, all other pieces of our organization will remain including our mission, core programs, leadership staff and tax identification number.”

This new endeavor involved months of market research and conducting focus groups with key stakeholders such as organization donors, congregation leaders, staff, board and government partners. All provided positive feedback about the direction in which Home Again Los Angeles is heading.

Hernandez said, “By changing our name, we look to best exemplify who we are … a regional homeless service provider bringing hope and compassionate care to unsheltered households through an array of services that lead to employment and permanent housing.”

Those with questions about the new name and business can contact Chief Executive Officer Albert Hernandez at (818) 562-7778.