Glendale Arts announced the kick off of I ♥ Glendale Arts, a time for Glendale residents to come together to raise funds to support the arts organization that manages the historic Alex Theatre, Glendale Pops Orchestra and GA website and community box office.

“Ticket sales and other sources of earned income account for only 66% of our operating budget,” stated Jim Wilke, chair of the Glendale Arts board of directors. “In order to continue to preserve and operate the Alex Theatre and cultivate and promote the arts in Glendale, the organization must pursue new ways to generate other sources of income.”

Organizers of the I  Glendale Arts campaign hope to raise $75,000 through a combination of on- and off-line donation giving streams.

Details can be found on www.glendalearts.org/iheart on how to make a donation. Also online are testimonials and other information the Glendale Arts.

On April 2, Massage Envy Spa, Glendale will host a Day of Giving for the Arts at their Regional Training Center (329½ N. Brand – entrance is located in the alley between Damon’s and Jax in downtown Glendale). Members of the community can drop in and call friends, family and colleagues and invite them to support Glendale Arts, enjoy Porto’s pastries and take photos and participate in shooting video messages that will be added to the Glendale Arts website and shared on GA’s social media channels.

“Glendale Arts represents what is right with Glendale,” said Helen McDonagh, owner of Massage Envy Spa and president of the Downtown Glendale Merchants Association. “Not only do they manage the Alex Theatre, the heart and soul of the downtown, their programs and partnerships help support local businesses and promote everything that’s happening in our community.  This is why Massage Envy Spa enthusiastically supports Glendale Arts.”

I ♥ Glendale Arts campaign will continue online through April 30.