Verdugo Hills Hospital (VHH) announced the appointment of Jeff Crawford to the VHH Foundation board for a three-year term and Sam C. Longo, Jr. to the VHH board for a two-year term.

Crawford lives in La Cañada with his wife Orsi and two sons Christopher and Jack. He is actively involved in the community. “I decided to join the VHHF board because I was asked and have always enjoyed having the hospital and medical offices so close to my home, and both of my children were born at the hospital,” said Crawford. “I hope to help the hospital meet its future goals in fundraising.”
“Jeff brings both first-hand knowledge of the hospital and a passion for fundraising that will be a great addition to our board. We look forward to working with him over the next three years,” said Bill Baribault, chairman of the VHH Foundation board.
Crawford is senior vice-president of non-theatrical sales at Warner Bros. Pictures; he has held this position for the past 10 years. He has served as a Flintridge Preparatory school board member for the last five years. He and his wife have chaired the annual campaign in 2008-09 and 2009-10 for Learning Castle/La Cañada Prep.

Longo, when asked why he joined the hospital board, said, “My family and I have always felt that VHH is an invaluable community asset, and I’m excited to join this dedicated, dynamic and hard-working board. I definitely look forward to doing whatever I can to help VHH maintain its well-deserved reputation for quality and caring service.”
“Mr. Longo’s joining the VHH Board adds another dimension of business acumen entrepreneurship and community leadership to our Board,” said Len LaBella, VHH president and CEO. “His level of involvement with community organizations is most impressive as is the continued growth of his companies in the domestic and international markets. We welcome him to our board.”
Longo’s mother Dottie is one of VHH’s long-time “charter” volunteers; she began her volunteer work at the hospital in 1972. Dottie is also one of the volunteer co-chairs of the hospital’s Volunteer Computers on Wheels (COWs) campaign, which is part of the hospital-wide electronic medical record system.
Born in Glendale, Longo has been active in and served on the boards of several
local institutions, most recently as past board chair of the YMCA of the Foothills and a board member at St. Francis High School. Longo currently lives in
La Cañada with his wife of 29 years and their children, Samantha, Michael and Christopher.