Can a community be inspired by a color? That is the goal of Red Ribbon Week organizers as they decorate school campuses and tree-lined streets with bright red ribbons each autumn. The week presents a unique opportunity to talk openly and honestly with all of the children and teens in the community and beyond.

Since 1998, Dilbeck Real Estate has shown its support for Red Ribbon Week by providing red wristbands to the students and staff of the La Cañada Unified School District.

According to La Cañada high school parent Denise Longo, “The wristbands are an integral part of Red Ribbon Week as they provide an important message and serve as a reminder of the dangers of substance abuse.”

By wearing the wristbands, students are proclaiming, “I choose to be drug free,” this year’s slogan, and that they have the right to say no to drugs and alcohol.

“We greatly appreciate Dilbeck’s continued involvement and contribution to this worthy cause,” Longo said.

Red Ribbon Week originated in 1985 when Drug Enforcement Agent Enrique Camarena was murdered by drug traffickers. In 1988, Red Ribbon Week was recognized nationally with President Ronald and First Lady Nancy Reagan serving as the honorary chairs. The mission of the Red Ribbon campaign is to present a unified and visible commitment toward the creation of a drug-free America. Beginning Oct. 21 and throughout the week in La Cañada Flintridge, students in every grade level will learn about the effects of substance abuse and the pressures from their peers.

“We are honored to support our La Cañada schools in this very important Red Ribbon Week campaign,” said Barry Jones, branch manager of the La Cañada Flintridge office of Dilbeck. “We encourage everyone to be good role models and help build the bridges needed for all of our youth in the efforts to create a drug free community.”

For more information, contact Dilbeck Real Estate Real Living La Cañada office at (818) 790-6774.