Introducing New Member Lena Hotoyan

Lena Hotoyan is an agent with New York Life who works in the greater Pasadena area. Originally from Pico Rivera, she now lives in La Crescenta with her two teenage boys.

After graduating from UCLA with a B.A. in political science, Lena’s wish was to pursue law. But her plans to further her university education had to wait because she needed to tend to her father, who had fallen gravely ill. During that time she was working in accounting and sales, and she witnessed her mother go through financial problems. She realized that her mission in life was to reach out to women and families in order to help them overcome financial hardship to build a better future.

Subsequently, Lena found her true calling in the insurance industry.

“I feel that most people lack guidance and the right financial planning to safety-net their future,” she said. “It’s with this in mind that I work with my clients and give them specific professional recommendations, helping them focus on what’s important to them and prioritize their objectives for their future.”

Once the proper financial planning is set, Lena monitors its progress and provides ongoing services as her clients’ situation and needs change over time. The wide range of financial and insurance products she offers includes college funding, retirement, cost management for extended periods and lifetime income strategies.

Ms. Hotoyan’s work reflects her abiding principles of integrity, hard work and honesty. It’s these principles that have enabled her to establish a solid record of guiding local families and business owners to safety-net their financial future. She’s passionate, loves to help people, and contributes to the well-being of her community through her involvement in child safety ID events at the local farmer’s market. She’s also devoted to her church, enjoys community events, such as mixers, and volunteers with the PTA at her sons’ school.

Call Lena today at (818) 441-8613 with any questions you might have, and take part in a no-pressure consultation regarding your financial future. She will help you take the fear out of your retirement, without any obligation and, most importantly, achieve peace of mind.

Save the Dates:
Bingo benefitting CV Fireworks on Saturday, June 9 at USC Verdugo Hills Hospital

Scholarship Golf Tournament on Friday, June 22 at Scholl Canyon Golf Course. Register at www.crescentavalleychamber.org/golf.

  Robyn Forrand