How to Deliver Value to your Customers

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter Drucker

As I discussed last week, one of the most important parts of marketing is “delivering value,” which includes the ability to pinpoint the value of a product or service for one’s customers. If you do this, you will attract more customers and get them to actually buy your product or service. If you keep them happy even after they buy they will tell their friends and even come back for more. Personal referrals are one of the strongest motivators to get a customer to buy from you.

Taking that extra step to make sure a customer is happy and satisfied can, in the long run, increase your sales. If you take care of your customers, then it is human nature that they will help take care of you and your business. You can encourage satisfied customers to share their opinion on the many customer-rating sites that the internet has to offer. You can even give discounts or gifts for referrals and good reviews. You can help past customers remember you through frequent email, newsletters and/or direct mail.

Another step on the road to success is building a network. There are so many ways you can start to build your network. You can attend your industry specific events and trade shows. You can join local business associations and can meet potential mentors at schools, clubs and business groups. The more people you not only meet but also actually get to know, the bigger your network, which in turn grows your net “worth.”

The Crescenta Valley Chamber of Commerce business mixers bring 40-50 local business professionals together to network, share ideas and build networks. Join us at our next mixer at Bonner’s Rentals on Oct. 10 from 6 p.m. to 8 p.m.

The upcoming Foothills Community Business Expo on Sept. 12 is an even bigger way to start building your network. Over 500 local business owners and residents join us for the biggest networking event held in this area. The Foothills Community Business Expo is held every year at the Verdugo Hills Hospital. Over 65 vendors set up in the council rooms of the hospital to display their goods and network with the other participants. This event is open to the general public who attend at no charge.

I hope you get to join the CV Chamber soon to let us help you build your network and your net “worth” too.

Important CV chamber dates: Sept. 12 – Foothills Community Business Expo; Sept. 22 ¬– Running the Foothills 5K; Oct. 10 – Business mixer at Bonners Rentals.

Please contact our office for more details on any event. How to reach us: (818) 248-4957/ crescentachamber@aol.com / www.LaCrescenta.org / 3131 Foothill Blvd., Ste. D.