“People only do business with people they know, like and trust.”
— Leonard Ghazarian, Caspian Services Inc.

Question of the day … Do you need to spend a great deal of your income on marketing? Many business professionals say no. Wikipedia says that marketing is the process by which companies create customer interest in goods or services. What better way to create customer interest than to meet new people whom you can network with and begin the process of knowing, liking and trusting each other?
Leonard Ghazarian of Caspian Services, Inc. says that many small business owners with a new and beautiful website wonder why they don’t have high conversion rates immediately with such a great site. He says the answer is that, just as when you open a new brick-and-mortar business, you have to let people know you’re there and then you have to give them a reason to walk in the door. The same is true of websites. It takes marketing to have a busy website just as it does to have a busy shop.
Caspian Services, Inc. is a web design studio based in the Crescenta Valley. They specialize in helping small businesses market themselves using the right technology. They provide website design and development, site maintenance, hosting, and email marketing to take your business to the next level.
According to Leonard, “Inexperienced email marketers believe that your subject headline is what will get your email opened. It’s not! What really does is you – your brand! If you are building your social media or online presence properly, your name should start to ring bells to the people you are sending emails to. Because if they have seen your name and picture constantly on Facebook or Twitter over a few weeks or months, when they receive an email from you, they will recognize your name – probably even picture you in their mind – and they will want to open your email because they feel they know you, like you and trust you! This is another reason why you need to brand yourself! Remember, people only do business with people they know, like and trust.”
A great place to start to “get known” is at our CV Chamber mixer at Bonners Equipment Rentals on Oct. 13. It is co-sponsored by Mobile Game Train, which will have its customized gaming trailer at the event. Come join us and meet many people that you can get to know, like and trust!
Important Chamber dates: Oct. 13 – Business mixer at Bonners Equipment Rentals. Oct. 28 – Recognition Banquet. Nov. 10 – Taste in the Foothills.
Please call our office for more details on any event. How to reach us: (818) 248-4957 / crescentachamber@aol.com / www.LaCrescenta.org / 3131 Foothill Blvd., Ste. D.